I was coming home to Hoboken tonight via the ferry from Manhattan and had to pass the pile of dirt that used to be the Maxwell House factory. Wrapped around the construction site are huge banners proclaiming the future home of Maxwell Place ("On The Hudson"), with the tagline: New York State of Mind, Brand New Sense of Place.
Does that mean this upscale, luxury development will be the future home of people who are ashamed to be living in New Jersey? With this in mind, I suggest some other real-estate slogans:
Hoboken: Nearly Good Enough
New Jersey: Just Passing Through
Home Is Where You Spend As Little Time As Possible
NJ: A Deathtrap, A Suicide Rap - Get Out While You're Young
Now let's hear some of yours...