Many, MANY years ago I wrote an article for our now-defunct program guide, L.C.D., suggesting new slogans for New Jersey license plates. This was before all the diversification, with the "Battleship New Jersey" plates and those friggin' "Shore To Please" plates. Back then, Jersey plates were imprinted with THE GARDEN STATE - which seemed trite and out-dated to me. I suggested silly stuff like:
- "It Glows In The Dark!"
- "The 55 Gal. Drum State"
- "Sure It's Toxic - But We Love It!"
While THE GARDEN STATE may be our nickname, NJ & YOU: PERFECT TOGETHER has been our slogan since the early 80's, popularized by a serious of commercials with then-Governor Thomas Kean intoning the tag-line in his upper-crusty patrician sneer: "New Jer-zee and you; PURRR-fect Together". Then we tried the slogan "What A Difference A State Makes", which bombed as badly as Jim McGreevey's turn as Governor.
It now seems our new, improved hetero Acting Governor, Richard Codey (sorry - I mean Acting Governor The Very Hetero Richard Codey - it was McGreevey who was "acting hetero") has commissioned a new New Jersey slogan, paying one consultant $260,000 to come up with the godawful "New Jersey: We'll Win You Over." In an admission that this latest slogan is as pathetic as it is desperate, the Governor is reaching out to us, his peeps, for suggestions. You can call 609-984-9893 and shout your bon mots into the phone or go to nj.gov/slogan and fill out an electronic form. It's quick and easy and I've already submitted a few myself:
- "Kiss Her Where It Smells: New Jersey"
- "New Jersey: Where The Sopranos Work & Play"
- "Only The Strong Survive: New Jersey"
Okay, that last one I stole. But I want to see your originals - especially if you're submitting them through official channels. Remember: "WFMU & YOU: PURR-FECT TOGETHER!"
WFMU Vanity Plate created at http://www.acme.com/licensemaker/