Complain about it all you want (see comments on this post and this one), but Jack FM has been so succesful that it's now expanding to the Spanish language radio market, rechristening the philosophy of "Play What We Want" as "Toca Lo Que Quiere." Maybe my erstwhile announcer Julio can now get a job. From newradiostar:
Entravision Radio, announced today the launch of 'Jose: Toca lo que Quiere,' the first Spanish-language "Play What We Want" radio format. 'Jose,' who personifies everything heard between the music on the new format, will make his debut on Thursday, October 20th at 3:00 p.m. Pacific Time on KRCX 99.9 FM in Sacramento and at midnight, local time, on KCVR 98.9 FM in Modesto, and KCVR 1570 AM in Stockton, California, KRZY 1450 AM Albuquerque, New Mexico and KMXA 1090 AM Denver, Colorado. 'Jose: Toca lo que Quiere' (he plays what he wants) targets Hispanic adults 25-54. Featuring a mix of Spanish-language adult contemporary hits from the late 1970's to today, 'Jose' will air a wide variety of music from an array of artists, such as Los Bukis, Juan Gabriel, Los Yonics, Rocio Durcal, Los Tigres del Norte, Vicente Fernandez, Los Angeles Negros, Mijares, Alejandro Fernandez and more. "Entravision Radio leads the industry by innovating and creating new Spanish-language radio formats that are just as diverse as the U.S. Hispanic market itself," said Nestor Rocha, Vice President of Programming for Entravision Radio. "We are very excited about the launch of 'Jose' and will continue to create Spanish-language radio formats that accommodate the different tastes of groups within the U.S. Hispanic marketplace."