"It is virtually impossible to listen to commercial radio for thirty minutes without being offended by a song's lyrics or DJ's talk" according to busradio.com and who are we to argue? But there are other problems for the nation's caring school superintendents and bus drivers... how do you control those rowdy kids, get them to keep quiet and stay in their seats? The answer is, of course, compulsory advertising.
With the prevalence of videogames, ipods, and DVRs it is getting increasingly harder for advertisers to get consumers (and especially kids) to pay attention to traditional marketing messages. Channel One, a service that provides audio/video equipment to schools in exchange for mandatory student viewing of “news" and advertising content, pioneered the concept of marketing to kids at school where they are a captive audience. Bus Radio just extends the concept to the school bus.
Skeptical? Even the Happy Listener's Guide to Mind Control would be jealous of these "stats":
The actual content? Sounds a lot like commercial radio unless you're at a school board meeting in Rhode Island where the superintendent suggests that Bus Radio can play a "yoga/Zen thing to get kids relaxed." (via MIT Adverlab)