Back in 1965, the city of Atlanta declared August 18th Beatle Day in anticipation of the band's impending arrival. For their show that night at Atlanta Stadium, the city attempted to avoid vehicular gridlock by setting up a special shuttle bus route. Concert-goers could hop aboard a "Beatle Bus" in the heart of downtown and get dropped off at the stadium.
Best of all, though, were the ads the city placed in an effort to persuade attendees to board the shuttle. Whoever the bus driver in this ad was, he was obviously one hell of a good sport to don a Beatle wig and pose for this unforgettable photo.