A few months ago, I upset some people with my totally scientific and unbiased report about the thorough and utter heinousness of Saint Bono and his his ongoing campaign to make everyone suffer until global suffering ends. To them I apologize, in a "truth hurts" kinda way.
But while I'm just a bunch of talk, I am pleased to see there are some people working to end the global epidemic which is Paul David Hewson. The
"Bono Retire From Public Live and We'll Donate a Ton of Money to Fight AIDS" campaign promises to collect pledges for the Global Fund and hold them in escrow until Bono promises to go away. "If he wants to moan bland melodies he'll have to do it quietly in his bedroom," their pitch pronounces. "If he wants to fight AIDS he can make a direct donation instead of buying a sweatshop GAP T-shirt. As the pledges grow, Bono will have to decide what matters more, fighting AIDS effectively, or him being the movement's frontman."
The organizers claim that the "Product Red" effort - which sells garments through The Gap, American Express, Apple, Microsoft, Motorola and other outlets with a percentage of proceeds going to the Global Fund - has spent $40 million more on marketing than it has raised through product sales.
Again from their site:
Many involved in the global fight against AIDS worry that RED will make it harder to raise funds, and that the oversimplified & disempowered image of Africa that Bono perpetuates ... obscures and undermines the assets African nations must focus on to defeat AIDS and poverty.
Furthermore, selling sweatshirts to save the world further reinforces the notion that has been sold hook, line and stinker to the American populace, that doing good can only be done on a personal level. Recycling is seen as a consumer issue, for example, so while people all over the country dutifully separate their trash, warehouses fill with paper and plastic waiting to be reused. Why? Because corporations aren't required to use recycled content. Wearing ribbons and Red clothes makes people feel good, but global problems have to be dealt with on a global level. One nation's epidemic is the problem of all nations, something rock stars and elected officials don't seem to get.
However if, for just the price of a cup of coffee a day, you can help get Bono to shut his piehole for good, well, the world might be a better place for it.