Today, in continuation of my reel to reel archives series, I'm offering up another vintage reel of presentations by advertising companies. Although the following recordings come from at least two, and possibly three different agencies, they were all spliced together on one reel.
The majority of the tape is the portion that originally came in the box pictured to the right, from the William D. Cunningham and Associates Agency. This tape contains examples of the work of 18 actresses for the clients to choose from (although oddly, one of them - Carol Byron - is not listed on the tape box). It’s interesting to hear many of the clips used on this tape - the ‘70’s were a very different time in terms of both sales pitch styles and the portrayal of women’s roles.
In my previous advertising post, which featured male vocal talent, several of the men featured were very well known names from TV shows and/or movies. In contrast, there are only a couple of names which sort of ring a bell here, and even in those cases, I’m not sure I recognize the names. Perhaps some of you will be more familiar with them. The sound of this part of the tape had deteriorated somewhat over the years, and had so much bass in places as to be unintelligible. I have tried to clean this up, but the result is fairly hissy.
Part 1 - Doris Belack, Jane Alice Brandon, Fran Brill, Carol Byron, Carol
Part 2 - Alberta Grant, Mary Hamill, Christine Lavren, Wendy Lesniak (MP3)
Part 3 - Lynne Lipton, Jeanne Lucas, Pat Mahen, Chris Noel (MP3)
Part 4 - Katherine Page, Erika Peterson, Carol Pfander, Isobel Robins, Jeanne Tanzy (MP3)
Spliced onto this reel were seven other pieces, four of them vocal ads, three of them music beds or other instrumental accompaniments. The “Ad Music” listed second is very familiar to me, but I can’t put a name to it. The other two, including one two minute segment, are unknown to me.
Finally, attached to the end of the reel, heading the other direction, was this fragment of another ad presentation, this one featuring the award winning ads produced by Chuck Blore Creative Services. First up is Mac Davis, with an ad based on one of his mid ‘70’s hits, promoting the use of radio to advertise. Then comes Glen Campbell, sounding to me like he’s channeling Roger Miller, also promoting radio, to a tune I’m unfamiliar with. Then come two interesting religious ads. I found the juxtaposition of those final ads with the narrator’s comments about how their job is “to sell” fairly jarring.