It’s been three months since I've discussed Air America here at Beware of the Blog, and there’s some fresh news to report. But Perhaps more significantly, there’s rumors aplenty flying around town here regarding the lefty talk network these days. In May, I predicted there would be “some drastic changes” at Air America this year, that seems to be coming to pass. And some other prognostications and hopes I tossed around regarding AAR in these pages may bear fruit as well. But one big alleged “fact” that I passed along here seems to have been either misinformation, bad reporting, or that a certain deal was never final in the first place..
I’ll explain.
First, the big headline is that Air America is in fact jumping frequencies here in New York City– moving from 1190 WLIB to 1600 WWRL on September 1, 2006. And like Humpty Dumpty’s tumble from his perch, the results of this fall (note: the broadcast range of WWRL doesn't quite have the coverage of the audible radius of WLIB) may result in local and network AAR programming in a bit of scramble. At least that’s what I’ve been hearing. As you read on, realize that while I’ll link to online sources when I can find other sites that back up what I’m asserting here, other hearsay I’ll offer here is based on innuendo and whispers I’ve heard from people I trust. That said, I also am led to understand that negotiations are ongoing with several of the parties concerned and possible changes being spoke of today could turn into something else over the course of the next two and half weeks when Air America actually makes the switch. If you've listened, you'd know that Air America has always been a New York-centric national radio operation, and if there's going to be a changes in what will be offered here it will probably alter the media footprint of Air America nationally as well.
Now, onto how I have probably misled readers at BOTB when I was basing my commentary on “official” online sources. Contrary to a news story I linked to and discussed, it now does not appear that (the former CEO of Clear Channel) Randy Michaels and his new lefty talk company, Progress First, is actually going to be doing very much, if anything, with WLIB. Yet, at the end of April that was the story and I based what I wrote what I understood to be fact. Then, it was strange. For many weeks, there was no news whatsoever the supposed P1 takeover. As memory serves, when Michaels launches a radio project, he launches big. He's not a coy operator. Something was fishy.
And then early this month Air America announced they were actually going to leap over to WWRL. on the date the story about P1's deal with WLIB said it would have to abandon the frequency. And new reports appeared that Michaels
“might be interested” in leasing the station, but no longer affirming that it was a sure thing. It makes you wonder where the initial story that P1 was certain to take over WLIB (in MediaWeek and Billboard) came from in the first place?
And now on to get into some more of the unsubstantiated rumors I’ve heard. You know, I know people who know people and I spend too much time Googling the fate of Air America. And from what I understand, the only sure thing about Air America’s move to WWRL is that Al Franken and Randi Rhodes will certainly be broadcasting at 1600 AM in New York come September 1. And that’s not all! According to Mike Malloy’s website, his powerful program will also be returning to late night New York radio with the big frequency switch in September. Good news, but I hear that just like WLIB, WWRL is going to hold onto the six post-midnight hours, as well as the morning drive spot. Which is fairly canny for WWRL I suppose. If they part ways one day as WLIB is about to do, they can maintain their on-air identity in the meantime.