"In the following pages, you will learn of the exciting adventures of two typical American youngsters, TEE and VEE CROSLEY in "Television-Land". We hope you will enjoy them but only as a prelude to the even more exciting and fascinating adventures you will enjoy when you have Crosley Television and Crosley Kitchen Appliances."
Indeed - what red-blooded American youngster could resist that pitch? Thus begins today's comic book excavation into a particularly dark and strange corner of 'corporate' comics, usually free magazines designed to instruct or sell products or both. This book is a really messed-up example of this type of advertising and goes deeper in the confidence in its own power of persuasion than anyone who reads it now will believe. The pitch within is not just HARD sell - it goes many an extra mile to hammer its points home over and over in the context of a cute funny animal kiddie comic book world populated with an excess of appliances and characters obsessed with gadgets and features of same.
Herein is a confusing mixture - were the children this was apparently aimed at really expected to be interested in the relentless intrusions of Crosley products for their post-war suburban home? Enough that they would nag Mom and Pop about said merchandise, using the comic book as a spiced-up candy-coated catalog / script to convince them and soften them up to the virtues of all things CROSLEY? It is indeed a very sick and desperate ploy, and one which I doubt really worked very well. On the plus side, though, the art and package itself is professional and attractive, clearly by a studio that already knew how to produce slick kiddie comics; and the interactive 'game / toy' feature pages are particularly well-done and look like they would be a lot of fun to actually cut out and assemble and play with.
Come along with Tee and Vee, our brother and sister protagonists, as they explore the excitement (and not in a dream sequence, either!) of the magical world built by Crosley. It's all right after the jump!