Freezepop of the Current Gaming Music Future Future Future Perfect
Freezepop are not just a band. They're the first band in the world to become popular almost entirely because of their appearances not in newspapers, radio, magazines, or the blogosphere, but in video games. As a result, they're a convincing picture of the near future of music, gaming, and the worlds of art and commerce that surround both.
Just a few years ago, Freezepop's songs were sharing the stage with karaoke-style covers of "Smoke on the Water," "Ziggy Stardust," and "Spanish Castle Magic." Now, through a combination of good timing and great songwriting, they're sitting right up there with Bowie, Radiohead, and Blue Öyster Cult. Not karaoke-style Blue Öyster Cult, but the REAL Blue Öyster Cult...in a way. *
The Boston 3-piece has at its core The Duke of Pannekoeken, a programmer of infectious synth-pop and also of music for highly infectious video games like Guitar Hero and Rock Band. Liz Enthusiasm is Freezepop's bouncing, purple-haired frontwoman whose deadpan delivery is every bit as plasticky and cutting as their synth lines. The two were kind enough to answer a bunch of my stupidly detailed questions about music, licensing, the Cardigans, and the concepts of "fun" and "songwriting" in rhythm gaming. If you haven't experienced rhythm gaming or Freezepop, you might want to watch these videos to get an idea of what you're dealing with. The first is Freezepop's official video for "Less Talk More Rokk," and the second is the same song being played to perfection in Guitar Hero II.
Trent Wolbe: How have your audiences and concerts changed and/or grown over the years?
Liz Enthusiasm: Well, when we were in the smaller games (Frequency and Amplitude) it was more hardcore gamers who came to our shows, but Guitar Hero has really opened it up to a lot of people. One thing I really like is that there are all kinds of people there, all ages groups and different scenes. It's pretty cool.
TW: Duke - you work at Harmonix, the company that makes the best Rhythm games in the world. What is Freezepop's relationship to Harmonix, exactly?
The Duke of Pannekeoken: why thank you kindly for the praise... i hope to think that harmonix has worked really hard to try and bring fun, interactive music experiences to people! the relationship is pretty straight-forward... just after freezepop was started back in '99, i joined harmonix as a sound designer and composer and was tasked with writing music for our first game FreQuency, as well as authoring a number of other tracks in the game. after a couple of years doing that, i moved up and became the audio director for the Karaoke Revolution series of games, AntiGrav, and Guitar Hero 1 & 2. Since then, i've transitioned over to being a producer and lead the team that made Phase for the iPod which was released last fall. All of this has opened up a great opportunity for freezepop to include tracks in almost all of those games and reach whole new groups of fans. it's been amazing the reaction we've gotten to our songs in the games and has brought out lots of gamers to our shows.
TW: Do you write Freezepop songs and hope they'll end up in Rock Band, or see a hole in Rock Band, for example, and write to fill it?
LE: We generally use pre-existing songs of ours. There are certain ones that are just more obvious choices as to what would work well in the video game context.
DoP: For the most part, it's just a song we've written, and have gotten an opportunity to include it in a game, and then we've made some changes to the track that will make it play more fun. the only exception to this really was Less Talk More Rokk which was pretty much explicitly written knowing it was going to go into Guitar Hero 2. But it sounds pretty much like our other songs so it wasnt much of a stretch. We have added guitars and beefed up some of the instrumental parts in Brainpower to make sure it's super fun to play in Rock Band.
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