I was coming home to Hoboken tonight via the ferry from Manhattan and had to pass the pile of dirt that used to be the Maxwell House factory. Wrapped around the construction site are huge banners proclaiming the future home of Maxwell Place ("On The Hudson"), with the tagline: New York State of Mind, Brand New Sense of Place.
Does that mean this upscale, luxury development will be the future home of people who are ashamed to be living in New Jersey? With this in mind, I suggest some other real-estate slogans:
Hoboken: Nearly Good Enough
New Jersey: Just Passing Through
Home Is Where You Spend As Little Time As Possible
NJ: A Deathtrap, A Suicide Rap - Get Out While You're Young
Now let's hear some of yours...
NJ: The 4th maybe 5th place I want to be at any one time!
Posted by: travis | September 29, 2005 at 06:00 AM
New Jersey: Yes, you've sunk that low.
Posted by: kg | September 29, 2005 at 06:50 AM
New Jersey—You Can't See It While You're Sleeping!
Posted by: Listener James from Westwood | September 29, 2005 at 09:20 AM
I'm not at all familiar with the Maxwell situation, but it sure is tempting to rhyme with the nationally known Maxwell House slogan with something like, "Maxwell Place, Make It Your Last Stop."
If what's in is selling-out and buying-up the low-down, it's tempting to rework Dylan's, "So long, New York, Howdy, [Hoboken]" from "Talkin' New York."
Posted by: Zach in Philly | September 29, 2005 at 09:20 AM
Pennsylvania used have signs at the state border back in the eighties that said "Now entering Pennsylvania - Welcome to America!". I always wanted NJ to fight back, but they seemed content to let it be. Of course, they had the winning slogan "New Jersey and you - perfect together!"
Posted by: Jeff | September 29, 2005 at 10:59 AM
New Jersey--thanks to low expectatations, you won't be disappointed.
Posted by: Listener Paul | September 29, 2005 at 12:22 PM
New Jersey--home of the discount latte
New Jersey--despite the fact that it is actually a pretty decent place to live, you get this massive inferiority complex that gives its residents a certain edge not found anywhere else.
New Jersey--No, you really don't get used to the smell.
New Jersey--Making the best of it since 1650.
New Jersey--so ashamed our state university is called Rutgers
New Jersey--Say whatever you want, WFMU makes it home here, and for what I'm sure is a good reason.
Posted by: Listener Paul | September 29, 2005 at 12:33 PM
uh... i love new jersey
jersey bashing is an old joke... if you dont like it LEAVE!!!
slogan
New Jersey.. "if you dont like it leave, no one cares"
Posted by: rob | September 29, 2005 at 02:21 PM
New Jersey Invented Leaving
New Jersey Is Where My Mom Lives
New Jersey Gave Me Acne
Posted by: Anthony | September 29, 2005 at 03:50 PM
Part of the problem is that people who can afford to live anywhere choose to live in New York. So there is a hard core of trustfunders driving gentrification which is exploding outward into mre distant areas. I suppose I will feel the same way about where I live years from now as you feel about Hoboken now. I hope not, it is referenced in the lyric above but I dare not mention it for fear of being smothered in A-team lunchboxes.
Posted by: bartelby | September 29, 2005 at 04:48 PM
New Jersey - Better than Deleware
New Jersey - So hated. So over populated. Go figure.
New Jersey - Great shore. The reset of the state...
Posted by: ZippyD | September 29, 2005 at 08:29 PM
NJ: Not Dense, Just Densely Populated
NJ: If It Were as Bad as They Say, It Wouldn't Be So Densely Populated
Maxwell Place: Where Drips Percolate!
Posted by: Chris J | September 30, 2005 at 08:21 AM
Hey buddy—this is the State of New Jersey and I don't care who ya are!!
New Jersey: A 55-Gallon Drum of Fun
Posted by: Listener James from Westwood | September 30, 2005 at 12:32 PM
Princeton: I Can't Believe It's New Jersey!
Posted by: mike | September 30, 2005 at 01:37 PM
I Can't Believe I'm IN New Jersey
Posted by: sanvan | September 30, 2005 at 02:56 PM
New Jersey: When You Crave Real Supermarkets, We're The One!
Posted by: mike | September 30, 2005 at 03:45 PM
It was this or Staten Island
Posted by: hyenasparerib | September 30, 2005 at 10:37 PM
New Jersey - Face It, You Used to Dump Shit On It Too.
New Jersey - Go Ahead and Slime It, It's Expensive Enough Already
Posted by: Parq | October 01, 2005 at 05:58 PM
New Jersey: At least we don't have a view of New Jersey
Posted by: A Man | October 01, 2005 at 06:34 PM
If it's where Ernie Kovacs was from that's good enough for me to be a proud Jerseyite.
Posted by: Martin Brodour : Jersey Devil Graphix | October 03, 2005 at 03:38 PM
New Jersey: You wish you could hang, but you're not cool enough.
Posted by: JustinMc | October 22, 2005 at 09:48 PM
What happens in Jersey, stays buried in Jersey.
Posted by: Jerseygirl | November 01, 2005 at 11:10 AM
Our top ten rejected New Jersey state slogans, as reported in today's New York Times.
Posted by: MisterSnitch | November 02, 2005 at 02:36 PM
new jersey come for the cancer stay for the chemo
Posted by: jane lester | November 07, 2005 at 01:56 PM
"Welcome to New Jersey ..Hey! You Shoulda Seen the OLD one!"
Posted by: oh just lil ol me | April 30, 2007 at 09:13 PM