"You can't stop bloggers from launching an
allout attack on you or your business if that's what they decide to
do--but you can defend yourself." OK, that's what online business mag Forbes.com says here.
Tips include (paraphrased):
- Hire a watchdog company to spot smears to your company's good name and "stamp them out"
- Bribe other bloggers to build your own propaganda army out of commoners
- Play dirty: "Dig up dirt on your assailant and feed it to sympathetic bloggers"
- Threaten to sue the ISP under the DMCA. (After all, you're a corporation! You've got a nice juicy law like that written just for you. Use it!)
- Heck, sue the blogger. Who's going to fare worse being dragged through years of court hassles and expenses: An abstract entity with a ton of money (that's you), or a real human being?
Corporation as psychopath, anyone?
Why do you hate America?
Posted by: bartleby | October 31, 2005 at 12:24 PM
Posted to Politech by Jim Maule ([email protected]) of Villanova University School of Law:
How to Avoid Being BlogBashed:
1. Create quality products and services.
2. Sell what you advertise.
3. Make certain your products and services do what they claim to do.
4. Fully test and study your products and services before offering them for sale.
5. Disclose all risks posed to purchasers of your products and services.
6. Tell the truth.
7. Fulfill your warranty promises.
8. Don't cut corners.
9. Comply with all applicable laws and regulations.
10. Don't try to buy influence.
Follow those principles and the bloggers won't have any reason to bash nor will they have anything or anyone to bash. They might even begin singing your praises without having to be paid to do so. As for the idiot bloggers who in turn lie, take the high road. Sue them. Don't get down into their gutter. You'll get just as dirty.
Jim Maule
Villanova University School of Law
Posted by: Kenzo (lastever.org / kenzodb.com) | November 02, 2005 at 06:16 PM