Today's New York Times features the behind-the-scenes story of Bank of America's version of U2's "One" performed at a corporate conference celebrating their merger with MBNA. Watch it now, then read on...
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This clip could have come right out of an episode of The Office, but it is no fake - proving once again that The Office is closer to reality TV than any of those "reality" shows could ever hope to be. That really is the BoA brass, and the song is performed by Ethan Chandler, Manhattan bank manager by day, sensitive rocker by night (favorite band: Counting Crows).
The video is a hoot, and works on so many levels. It shows the crassness of corporate culture (especially those inspirational conferences) while simultaneously reminding us that artistic expression is such a hard-to-control beast. I'm no U2 fan (okay, maybe once, long long ago), but I'm pretty sure they had no intention of their song being co-opted to represent bank mergers, NASCAR, office teamwork, or dissing Capital One. The standing ovation by middle-aged BoA executives is almost like a slap in the face. Life can be such a bitch that way.
Not to say that we are all so clueless. Modest Mouse fans at this Saturday's show were treated to a surprise duet from David Cross and Johnny Marr, who ripped out a rather faithful version (YouTube link). And yes, it was understood by this crowd that comedy was happening. I am betting that whatever BoA employee leaked the video in the first place had the same idea.
Then we have the cease and desist orders sent by Universal music. Scroll down in the comments section on Stereogum to read the notice. If a viral video is circulated, no money has exchanged hands, and the version is clearly a parody (it is at least meant to be "clever" for the staff of BoA), is that really a violation of copyright? Did the Backstreet Boys try to sue the Two Asian Guys? Those of us who get how terrible/funny this version is just have more ammo in our hate-on for corporate culture. No harm, no foul. Universal and the BoA lawyers can circle-jerk this all they want, but leave the bloggers alone, already. We just report this crazy shit. We don't make it.
For a darker reading of the BoA song, I recommend reading the lyrics side-by-side with U2's, which helps bring out some of the subtext. Comparison after the jump.