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May 28, 2007


Lesle Werner

I am a personal friend of Jim Hawthorne. I went to school with his daughter Deonne and have actually travelled across the US with Jim in 1976 on an Amtrack trip, and again in 1994 across Canada.

I googled hime and was linked here. I don't know if he is still alive, but if you have any information on how to contact him or Scott or Dar, I would appreciate it. The last time I saw him he was living in Camarillo.


Leslie Werner


Surely this is a B.C. Lions marketing campaign. And good on 'em--it's brilliant.


Yup they are ads:

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative directors: Chris Staples, Ian Grais
ACD/Art director: Rob Sweetman
Copywriter: Jono Holmes
Print Producer: Chris Raedcher
Photographer: Patrick Norman
Retouching: Steve Pinter, Jonathon Cesar
Published: June 2007

james t

These look like my kind of people. Its heartening to know - It convinces me to head from LA up to Canada this summer and meet some more.
Are you sure these are not people 'bussed in' to liven up the proceedings?


james c: It's an ad campaign. These are actors. Hence the beret on the Montrealer. Overall, they're all pretty heavy on the stereotypes, which is kind of a kick in the pants to every fan of the CFL. And I don't mean just theones east of the Rockies: Despite the BC Lions' recent Grey Cup win, they otherwise have the worst record in the league, and the only people who actually go to their games are cheering for the visiting team. It's funny to me that they would highlight that for an ad campaign.

Dale Hazelton

Is there a tagline to go with the campaign? Some context now that the cat is out of the bag would be neat....


jimmy: come on, it's directed at Lions fans. last years campaign with the Roughriders purse and Stampeders scented candles or whatever was probly a "kick in the pants to CFL fans" too. it's meant to be. and don't be ridiculous, the Lions organization has a history of success and a lot of local support, and also, why the fuck am i defending my local sports team on the WFMU blog?

okay, maybe Hamiltonians should be offended. hah.


What the hell is this?

I am from Montreal, i live in Montreal and nobody wears a fucking beret here, especially not an Alouettes one.

And it has to come from Vancouver....

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