Last month's 1950's ads and jingles were well received, so for this month's reel, I got out a non-descript five inch reel - one that came to me with no writing, and no box - which contains nearly 20 nice radio ads and music beds.
I assume that the tape originated with whatever advertising agency produced all of these commercials, perhaps as a demo reel. The ads flow one after the other, with no leader between them, and sometimes virtually no tape space between them.
They range from barely 15 seconds to a few which go well over a minute (those that do almost fade out at the one minute point then come right back for another 10-15 seconds, perhaps for use by announcers who have more to say over the music.
The commercials are for both extremely well known brands, such as Green Giant, Chevy and Keebler, to companies I've never heard of, including Nekoosa Paper and Bernie Brothers (and I can't tell what the name of gas company is, in track two).
There are four tracks which are simply music beds (presumably for whatever use the station had in mind) and a fifth which only mentions the product at the end. There are even two ads which seem to be advertising the general use of an item, rather than a specific products - specifically, use of electric products (track 9) and use of sugar (track 16).
Enjoy!
1.) Green Giant Music Bed (MP3)
8.) Bernie Brothers’ Bakers (MP3)
These are just great. Keep 'em coming! It's amazing how I used to HATE these very audio gems, whence they were being aired on the radio... Now, I can't tell you how I value them & am amused by them.
Posted by: Timmy | July 21, 2013 at 12:28 PM
Track #2 is for Deep Rock gasoline, marketed by Kerr-McGee. They're the ones that killed Karen Silkwood. Ít sold in the Midwest from about 1955 to 1967 and was rebranded as K-M.
Posted by: Andy D | July 21, 2013 at 08:38 PM
Burny Bros bakery was a Chicago company founded in 1910. It was sold to Beatrice foods in 1963, who sold the wholesale division in 1976. The retail division, brand, and remaining assets sold to Entenmann's Bakery of New York, and the Burny Bros. Bakery/Burny Bakers brand was removed from the retail market.
Posted by: Andy again | July 21, 2013 at 09:16 PM
The Chevy Truck jingle mentions the year 1970, I think.
Posted by: Adrian | July 21, 2013 at 10:51 PM
Agree with Timmy ... love these and please keep 'em coming.
Posted by: Deke | July 25, 2013 at 03:24 PM
Thanks for the informative tidbits, ANDY D. And thanks again, Mr. Purse for more of these darned things. I have a radio show coming up that is perfect for these - now I'm going to have to troll through the LAST batch you put up and pick my favorites to use. You perform a necessary service to humanity, sir.
Posted by: Mindwrecker | July 27, 2013 at 09:01 AM
Burny Bros. bakery products were proudly featured at Wrigley Field well into the 1970s.
Posted by: stu | August 22, 2013 at 04:11 PM