Cigarettes and Beer: Bob Hahn Radio Commercial Presentation Reel # 2 (Exploring My Reel-to-Reel Catacombs, Volume 52) (MP3's)

Last month, I offered up the contents of the first in a group of reel to reel tapes I recently purchased, sampler reels of the work of Canadian ad-man Bob Hahn. Today, volume two of those tapes. All but two of the 12 ads on this tape are for or cigarettes (two ads) or beer (eight ads).

The most interesting aspects here, to me, are in the five Molson ads, with their varying focuses on what people in different fields would consider to be two things which go together perfectly - I wonder at what point advertising would cease making reference to Minstrel shows. Also of interest is that these ads are each 70 seconds long, a length which I've not generally seen in the hundreds of ads I own.

I also get a kick out of the slogan at the focus of the two ads for Dominion stores: "It's Mainly Because of the Meat!" I'm sure those of you who play with sound can use those cliips. I know I will. 

As with the previous set, these are dated October, 1961. Without further ado, the Bob Hahn Presentation Reel, Volume 2: 

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TRACKS REMOVED AT REQUEST OF COPYRIGHT HOLDER

Comments

[scott s]

Dominion Stores used to be a major national chain of grocery stores in Canada for decades, but pretty much died out in the late 80s. They still exist in Newfoundland as a brand of Loblaws, one of two national grocery chains in Canada today.

"mainly because of the meat" was their slogan for many years and taken seriously. strangely enough.